Thomas K. B. Koo
Assistant Professor
Email: tom.kb.koo@dal.ca
Mailing Address:
Kenneth C. Rowe Management Building, Room 5108
6100 University Ave, PO Box 15000
Halifax, Nova Scotia, Canada B3H 4R2
Research Topics:- Consumer behaviour
- Technology and consumer well-being
- Generative AI and consumers
- Digital and social media
- Brand communication and language
- Sustainable consumption
Education
- PhD (University of Alberta)
- MSc (Queen鈥檚 University)
- BSc (University of Toronto)
Research interests
Dr. Koo's research examines how emerging technologies and digital communication shape consumer judgment, experience, and well-being. His work focuses on generative AI in consumer contexts, including AI stance-taking, AI companions, AI-generated reviews, and AI in education. He also studies brand communication and language in digital media, digital hoarding, and consumer responses to sustainability and tourism messaging in technology-mediated contexts.
Selected awards and honours
- 2026鈥�2028 Insight Development Grant, Social Sciences and Humanities Research Council
- 2026 John R. Evans Leaders Fund, Canada Foundation for Innovation
- 2026 Mills Faculty Award, 9 1免费版下
- 2025-2026 Global Research Seed Fund, 9 1免费版下
- 2023鈥�2025 Insight Development Grant, Social Sciences and Humanities Research Council